Long-lasting lipstick is the one makeup product that can instantly make you feel put-together… and instantly annoy you if it cracks, transfers, or fades in weird patches.

Here’s the thing: you don’t need luxury pricing to get all-day wear. India has plenty of affordable lipstick brands with formulas that hold up through coffee, commutes, and weddings, as long as you pick the right finish and apply it properly.

This guide covers 10 affordable, long-lasting lipstick brands in India, what they’re best at, and the most reliable product ranges to look for.

Quick checklist: what counts as “long-lasting” in real life?

A lipstick can claim 12–16 hours, but real-world longevity depends on meals and prep. As a practical benchmark:

• 6–8 hours: solid daily-wear long-lasting

• 8–12 hours: strong for office + dinner

• 12–16 hours: best for events, weddings, long days

Look for keywords like transfer-proof, smudge-proof, non-transfer, longwear on the product page.

Comparison table (fast picks)

The 10 Best Affordable Long-Lasting Lipstick Brands in India

1) Maybelline New York

If you want a “set it and forget it” liquid lipstick, Maybelline is the most dependable mainstream option.

Try this range: SuperStay Matte Ink
Maybelline positions it as up to 16 hours of saturated liquid matte.

Best for: weddings, long office days, travel
Budget tip: Prices swing across Nykaa/Amazon/Flipkart. Check the final payable after coupons and bank offers.

2) Lakmé

Lakmé is underrated for longwear when you pick from their workwear-focused ranges.

Try this range: Lakmé 9to5 Primer + Matte
Lakmé highlights 14-hour long stay power with a built-in primer feel.

Best for: office wear, daily matte shades, comfortable application
Good to know: It’s one of the easiest “safe gifting” lipsticks too because the shade range includes reliable nudes and reds.

3) Nykaa Cosmetics

Nykaa is a solid choice when you want shades made for Indian undertones and easy online availability.

Try this range: Nykaa Matte To Last! (transferproof liquid lipstick)
Best for: everyday longwear, lipstick beginners, budget-friendly shade hunting

Deal tip: Nykaa often runs bundle pricing and app-only offers; stack that with Couponlap codes when available.

4) SUGAR Cosmetics

SUGAR is built for bold, high-impact looks that last—especially in matte liquids.

Try this range: Smudge Me Not Liquid Lipstick (often listed as longwear/transferproof, with “lasts up to 12 hours” on listings).
Best for: parties, festivals, statement shades, matte fans

If you hate dry lips: Use a tiny amount of balm, blot, then apply lipstick. (More on prep below.)

5) Colorbar

Colorbar is a classic when the requirement is simple: “I don’t want it to move.”

Try this range: Kiss Proof Lip Stain
Best for: events, dinner nights, photos, lipstick that stays through talking

What to expect: Stains tend to set down hard. Removal usually needs an oil cleanser or balm.

6) Faces Canada

If you want longwear but prefer the control of a crayon-style application, Faces Canada does it well.

Try this range: Ultime Pro HD Intense Matte Lips + Primer
Faces Canada mentions up to 9 hours of coverage due to the primer element.

Best for: office wear, precise application, easy reapplication without mess
Nice bonus: Great for people who don’t like liquid lipstick.

7) Swiss Beauty

Swiss Beauty is one of the best “value” brands when you need non-transfer at a low price.

Try this range: Swiss Beauty Non-Transfer Matte Lipstick (non-smudging/non-drying positioning).
Best for: students, budget hauls, everyday wear

Pro tip: With budget lipsticks, prep matters more. Exfoliate lightly and keep lips dry before applying.

8) Insight Cosmetics

Insight is a strong affordable option with non-transfer ranges that are easy on the wallet.

Try this range: Insight Non Transfer Lip Color / Non Transfer Matte Lipstick (non-smudging, all-day positioning).
Best for: daily wear, quick touch-up friendly formulas

9) Blue Heaven

Blue Heaven is a go-to for very low-cost longwear options—especially for beginners.

Try this range: Blue Heaven Ultimatte NonTransfer (Nykaa listing mentions up to 12 hours non-transfer).
Best for: tight budget, college, occasional party wear without spending big

10) L’Oréal Paris

This sits at the upper end of “affordable,” but it becomes a great buy when it’s on discount (and it often is).

Try this range: Infallible Matte Resistance / Laque Resistance
L’Oréal highlights 16 hours long wear with transfer/smudge resistance on product pages/listings.

Best for: premium feel under ₹1,000 during sales, long days + special occasions

How to make any lipstick last longer (without ruining your lips)

Step 1: Prep (60 seconds)

• Lightly exfoliate (soft towel or gentle scrub)

• Apply a thin balm layer

• Blot completely (this is key)

Step 2: Line + fill

• Use a lip liner close to your lipstick shade

• Fill the whole lip (it grips the lipstick)

Step 3: Apply in thin layers

• One thin coat → let it set

• Add a second coat only if needed

Step 4: “Set” for extra durability

• Press tissue on lips

• Dust a tiny bit of translucent powder over the tissue

If you do just one step from this list, do the blotting + thin layers. It changes everything.

Where to find the best deals (Couponlap style)

Longwear lipsticks go on deep discounts during:

• Nykaa Pink Sale style events

• Festive sales (Diwali, wedding season)

• End-of-season clearances on marketplaces

CTA: Shortlist 2–3 brands and compare the final payable across two platforms before you checkout. The same lipstick can differ massively once coupons and bank offers are applied.

FAQs

1) Which affordable lipstick brand lasts the longest in India?

For many users, Maybelline’s longwear liquid matte range is one of the most reliable, with up to 16-hour positioning on its official page.

2) Are non-transfer lipsticks always comfortable?

Not always. The longest-wearing formulas can feel dry. Use a thin balm, blot fully, then apply.

3) What’s better for long wear: liquid lipstick or bullet lipstick?

Liquid matte usually lasts longer and transfers less. Bullet matte can be more comfortable and easier to touch up.

4) How do I remove long-lasting lipstick without scrubbing?

Use an oil cleanser, cleansing balm, or micellar water for waterproof makeup. Press and hold for a few seconds, then wipe gently.

5) Which brands are best for budget shoppers?

Swiss Beauty, Insight, and Blue Heaven are strong low-budget options with non-transfer ranges and longwear positioning.